randstad SSC is recruiting for a client, a renowned bank that´s seeking a Digital Campaign Officer (French Speaker)

responsabilidades chave

your role:

you will play a key role in managing and developing our strategy to enhance our digital spaces. Your responsibilities will encompass strategy development, execution, and oversight of the in- house promotional channel (banners) across our digital platforms.

Main Tasks and Goals

1. Campaign Management
• Strategy & Planning:
Develop and implement strategies to maximize the impact of our internal banner advertising.
Manage the campaign calendar and coordinate with various stakeholders to ensure smooth execution.
Update the planning tool and the web plan.
• Targeting & Configuration:
Conduct specific targeting for banners using dedicated targeting tools (Kameleoon / Adobe).
Configure banners within the Kameleoon tool.
Launch and publish campaigns on the platform.
Implement A/B testing to optimize results.
• Quality & Compliance:
Ensure quality control and compliance with visual and textual standards.
Manage the validation process with market, legal, and compliance teams for texts and visuals, and track approvals.

2. Technical Support and Training
• Support: Monitor and assist in resolving issues reported by teams regarding their campaigns.
• Training: Train new team members in using the Kameleoon tool.
• Testing: Contribute to production testing for Kameleoon updates and enhancements.

3. Strategy & Best Practices
• Strategic Support: Support project managers in defining the overall strategy.
• Best Practices:
Identify best practices and provide recommendations to teams for local campaigns.
Identify best practices and implement recommendations for national campaigns.
4. Performance Management
Analysis & Optimization: Analyze campaign performance and adjust strategies based on results to optimize visibility and conversion rates.
• Monitoring: Monitor and assess campaign performance, including monthly and quarterly performance reviews.
• Reporting: Prepare personalized performance reports for each establishment, including actionable recommendations.
• Innovation:
Oversee new feature rollouts and testing initiatives.
Stay updated on market trends and best practices in digital advertising to propose innovative solutions.

competências

if you have:

Professional Experience
• Proven experience in managing digital advertising campaigns, particularly focused on in-house promotions.
• Experience in managing a digital animation plan.
Technical & Analytical Skills
• Analytical Skills: Strong ability to interpret metrics and data to improve campaign performance.
• Digital Marketing: Solid knowledge of commercial communication strategies on brand-owned spaces.
• Project Management: Knowledge of project management techniques.
Tools & Systems
• Kameleoon: Basic knowledge / notions (required).
• Adobe Campaign (or other CRM tool): Basic knowledge / notions (required).
• Power BI (PBI): Preferred / asset.
• Adobe Analytics: Preferred / asset.

Language Requirements
• French: Fluent (at least C1 level).
• English: Fluent (at least C1 level).

principais benefícios

Integrate a renowned company in a multicultural environment in a temporary position;